2018 FINALIST
KYRON AUDIO Pty Ltd
Category:
DESIGN STRATEGY
CONSUMER ELECTRICAL & ELECTRONICS
Design:
KYRON TEAM
About
Along with Music and our overarching principle of ‘No Compromise’, design is one of the three key components of our organisation. We firmly believe that music should be a part of life at home and inspired design allows people to enjoy their music to the full.
Design Challenge
Design for high end audio encompasses areas that are often ignored, as typical audio enthusiasts are quite accepting of design flaws if their primary needs are met. Our design focusses on solving the following challenges; Aesthetic issues of large rectangular speaker boxes and stacks of electronics to drive them. Matching of components from different manufacturers with no strict audio specifications. Connecting cables and other accessories often costing thousands then need to be matched to the components. Better sound quality. Put simply, we focus on ease and enjoyment for the customer in the buying, installation and in use at home stages.
Design Solution
The range of products from Kyron are designed to offer best in world sound quality, be easy to use, easy to buy and a joy to own. Our customers rate the ownership experience with Kyron as highly or more highly than the impeccable sound quality that initially drew them to Kyron. The design of not just the products, but also the customer journey creates an experience that is high end from first contact through to becoming brand ambassadors. Our products integrate with the daily lives of our customers, whether in their living room or in a dedicated music listening space. These two environments have very different design requirements that we have addressed through our product range.
Design Impact
Kyron has formed an enviable reputation in the audio world for its design focussed product development. Kyron has been commissioned to assist with the industrial design of a number of other high end audio products and have been invited to be part of an audio design coalition that includes companies in Germany, Bulgaria and the United States to help bring new audio technology to market.
Other Key Features
Kyron understands the critical part that design plays in all facets of our product and experience development. Every part of our business is subject to the Music | Design | No Compromise ethos that we use to guide our decision making and each decision must be true to this.