2019 COMMENDATION
BUSINESS:
One World LED Pty Ltd.
PRODUCT:
Adverpost & V-commerce CMS
AWARD CATEGORY:
Product or Service Design
INDUSTRY SECTOR:
Digital - Software & Apps
DESIGN:
Builders: Lendlease, Hansen Yuncken Engineers: WGA, Norman Disney & Young, Aurecon Architect: Cox, Built Design, Shape One World LED Resellers: AV Integration, Programmed Electrical Technologies, Leedall
EXPORTING to:
United States of America China Dubai Indonesia
1: BRIEF DESCRIPTION:
The success of projects that incorporate digital screens depends on the professional integration of hardware and software solutions then high-quality execution of multiple engineering disciplines at the time of installation. The value adding component of these projects is software based. Our unique patented V-commerce solution changes the standard.
2: DESIGN CHALLENGE:
LED project requirements are vast. The size, scale, content requirements, architectural, structural, electrical and most importantly; the stakeholder interest vary greatly. Stakeholders (government, screen owners, various advertisers and consumers exposed to screen contents) must all be considered in the design and development of content management software, so each party involved in digital transactions screens facilitate can simultaneously interact and participate in the transaction. Screens that aren’t hosting synchronous content, can’t display real-time info. One World’s V-commerce content management is a synchronous display feed which addresses previous technological limitations.
3: DESIGN SOLUTION:
One World LED’s V-commerce is a four-party model that progresses and simplifies the buying/selling of advertising space, and buying/selling of products through screens as a medium - thus presenting opportunities for innovation within the digital out of home (DOOH) industry. Critically, the software allows small/medium businesses to enter the industry, which has been traditionally occupied oligopalically. The integration of new software/hardware solutions streamlines and simplifies advertising and sales transactions through digital media and invites all screen owners to participate in realising the opportunity of revenue generation through advertising.
4: DESIGN IMPACT:
One World LED’s V-commerce looks to shift the dynamic of the DOOH advertising industry completely by changing the way transactions occur. The technology specifically looks to advance Australian export overseas by advertising and facilitating the purchase of products and services listed through V-commerce technologies. The multiparty model of V-commerce compliments the ideals of a circular economy by allowing various members of their respective supply chains to transact simultaneously. For example, a local juice supplier may advertise their product on an LED screen, which is managed by an Advertising company and owned by a grocery store.
5: OTHER KEY FEATURES:
E2V (E-commerce to V-commerce) - the software conversion of basic 2 party transactions to multi-party transactions IPAM (Internet periodic advertising matrix) - patented solution that handles content scheduling ARV (Ambient responsive v-commerce) - patented solution that monitors screen data (location, temperature, analytics etc) to ensure appropriate advertising. For example, advertising of hot coffee in cold climates, or cold juicy in hot climates - without human intervention. Auto screen brightness scheduling (high brightness during the day to counteract sun, low brightness overnight to conserve power and save screen components). Remote management through web-based interface Software based sender, which eliminates a video processor between the content source and the screen (all other global manufacturers require this redundant hardware) V-commerce is being used by screen owners in Australia, USA and China. Feedback/data from these users is provided to One World LED Resellers, we do not collect it directly.